Archive for 'Wordpress'
Where to Invest Your Money During the Membership Site Creation Phase
Posted on 13. Sep, 2011 by Steve.
There are very few cases where the bulk of your expenses won’t come during the creation phase of your membership site. The problem that most people face is that they don’t have an unlimited budget, which means that they will need to prioritize where their money will go. Doing this effectively may be what makes or breaks the future success of your membership site. If you are never able to get it off the ground, then the chances of long term success is next to none. Staying within your budget is critical, but there a few places where you shouldn’t skimp. Here is a quick look at the the areas that provide the highest return on your initial investment and why they should be a priority from the beginning. 1. Membership and Affiliate Management Software If there is one thing that you should not hesitate to invest in, it is [...]
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5 Reasons Your Membership Site Needs a Facebook Fan Page
Posted on 29. Jul, 2011 by Steve.
Using a Facebook Fan Page to promote an idea, brand, or product is nothing new. However, many membership sites still haven’t created a page of their own. There are a variety of benefits that your membership site can gain once you have created a Fan Page dedicated solely to what it has to offer. At most, many people will integrate their membership information into other Fan Pages that they already have, however this detracts from it’s exposure in many cases. Here is a quick look at how a dedicated Fan Page can boost conversions and effectively promote your membership site. 1. Credibility One of the immediate results that your membership site will gain is credibility. In general, people have become a little more skeptical when they have to give out their personal information online. This is largely due to scam websites and a number of questionable billing practices for a [...]
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3 Things to Consider When Choosing the Best WordPress Shopping Carts
Posted on 14. Jul, 2011 by Steve.
At a glance, it may seem like most WordPress shopping cart plugins are pretty much all of the same. While there are definitely a number of features that have become fairly standardized, there is still some glaring differences between the top of the line premium plugins and the rest of the pack. Depending on who you ask, the top few plugins will vary from person to person. This is largely due to the feature set as well as the overall user-interface. Everyone likes something a little different, but there are some similarities between all of the best options. Here are 3 things to consider when choosing the best WordPress shopping carts as well as a quick overview of some of most consistent highly rated plugins available. 1. Integrated Features In general, you want to try and choose a shopping cart plugin that have as many of the features that you [...]
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WordPress Form Plugins
Posted on 28. Jun, 2011 by Steve.
Which WordPress Form Plugins Are Worth Your Consideration? Blog comments, forums, and social media are all great ways to connect with your readers, but there will come a time where you need to create a form for one reason or another – normally it starts with a contact form. Fortunately, there are a number of different WordPress form plugins that will do a great job of giving you everything that you need. There are several plugins, both free and premium, that can provide you with the ability to do whatever you need. The four plugins that tend to be recommended the most would likely be Gravity Forms, Formidable Pro, cForms, and TDO Mini Forms. The first two are premium plugins, while the second two are free. All of these plugins offer something unique, so it is important to decide which one will be the best fit for your needs. If [...]
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Top 6 Most Popular and Powerful WordPress Membership Plugins
Posted on 20. Jun, 2011 by Steve.
Comparing the Top 6 Most Popular and Powerful WordPress Membership Plugins Over the past half decade, there was a giant boom and bust of premium WordPress plugin developers and WordPress membership plugins are no exception. For some people, this can make finding the right premium membership plugin difficult because you don’t want to end up buying a lifetime license, only to find out that it is no longer supported or on its way out the door. For the most part, there are three key things that you need to focus on when choosing which plugin is right for you – features, reliability, and support. The features are normally what most people look at first, but in the end you just need to make sure that it does what you want and can grow with your membership site. More importantly, you need to give a little extra attention to reliability and [...]
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Is Your Membership Site Easy to Consume?
Posted on 14. Jun, 2011 by Steve.
No, this isn’t about eating your membership site, it is about making sure that your members are happy and find value in what you are offering. It can be quite a balancing act to make sure that you are providing enough content to warrant your monthly fees, while at the same time making sure that you don’t overwhelm your members. While there is no “right answer” in terms of how much content to deliver, your membership pricing model should give you some insight into how much content your members expect. The more expensive it is, the more information they want to receive. If you are billing them on a weekly basis, then they will want new content every week. If it is monthly, then maybe every other week. The Importance of Finding Balance It goes without saying that if your members are not receiving enough useful content, they will likely [...]
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Creating a Front End Product That Works
Posted on 08. Jun, 2011 by Steve.
It doesn’t matter where your membership site is in your overall sales strategy, the most important step is creating a front end or introductory product that converts. There are two primary uses for a membership site. The first is to use it as your introductory product. This is normally done when the bigger ticket items such as conferences, personal training, and coaching programs are directly related to your membership site. It can be difficult to get people to sign up for an expensive coaching program cold turkey. A membership site is a great way to build trust and prove that you have information that your members can value from. The other approach is to sell small digital products in order to get people to sign up for your membership site. This strategy becomes more important as your membership site becomes more expensive. Regardless of what your front end product is, [...]
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