Why Should People Join Your Membership Site Today?

Posted on 27. Aug, 2010 by Steve in Tips & Tricks

Membership sites are continuing to grow in popularity as they have proven to become a excellent source of income. They have quickly gained many of the same tactics as other types of online information products from the sales page to content. However, there is one thing that many membership sites fail to do. They don’t tell visitors why they should join today.

Most people will only visit the sales page of your website once, maybe twice if you are lucky. While your sales page may list all of the benefits of joining and all of the quality content that they will get access to, it probably doesn’t tell them why to take action right now. Some of the tactics that have been used for years are becoming less effective such as: This membership is normally $149 but for a limited time it is only $49. Moreover, they still don’t really create a sense of urgency.

So how do you make people sign up RIGHT NOW?

The first thing that you need to do is offer a download that address a problem that your visitors are currently having. People are all about instant solutions, so why wouldn’t you give them one. The best part is the download could be a product or report that is already part of your membership site. People love to comparison shop, but if you give them a reason to make a decision immediately, they normally will.

Another great way to get people to sign up for your membership site immediately, is to having an adjustable price point. This is rarely used, however has been reported to be shockingly effective. For example, members 1-100 pay $29, members 101-200 pay $49, members 201-300 pay $59, etc The key to this working is that you do actually have to raise your prices. Since you can be charging $1,000 for a membership to a $40 site, you need to set it up so that it caps at your goal price. Once you have met the goal price, you will need to find another way to create a sense of urgency. One way to do this is to create a coupon that is valid for 48 hours. Instead of paying $100, they can get a 50% discount for the next 48 hours. This will make them take action immediately.

There are a variety of other options available and in the end, it will take some testing to find out which one will work for your membership site. It doesn’t really matter which one you use, the key is to use one. You sales page visitors will likely never come back, so make sure to give them a reason to sign up now!