Using Your Linked In Profile to Benefit Your Business

Posted on 16. Oct, 2010 by Steve in Tips & Tricks

Linked In has become a powerful professional tool that any business can take advantage of. It doesn’t matter if you are just trying to gain more visibility for your website or are in the process of finding and establishing partnerships. Here is a closer look at some of the ways that you can use Linked In to your advantage.

1. Your Website

There are several ways that you can use your Linked In profile to help promote your website. The first is to make sure that your profile is in “full view” which will ensure that search engines will be able see all of the links in your profile. You should also create a customized profile URL, which will also be beneficial from an SEO standpoint.

2. Your Overall Business

Linked In can do a lot for your overall business as well. The first benefit that you can gain is access to a variety of potential business partnerships. There are nearly 60,000 product managers on Linked In, which makes networking much easier. It also makes your company much more visible and easier to connect with. You can also track startup companies within your industry. You can do a search for “new startup” and sort by “Degrees away” which show you startups and how close they are to your specific niche.

3. Business Strategies

There is always going to be some questions that you and your staff simply don’t have the answers for. The Linked In Answers section is a great way for you to ask business related questions and get answers from other people within the Linked In community. This is also another way to boost visibility because you can answer these questions and gain credibility. Linked In also allows you to check out your competition and see what they are doing both within Linked In as well as across the web.

4. Misc

There are also a variety of miscellaneous uses that you can use to your businesses advantage as well. One of the primary benefits can be seen when you are looking to hire new employees. By using the Linked In reference check tool, you can enter a company that a potential employee worked for, along with when they worked there and find potential references that you can contact. You can also contact the person who is currently holding your potential employees former position and find out exactly what they do. You can also go out and find employees on your own. Linked In is a great way to find people who might be a great addition to your company.

As you can see, there are a variety of different ways that you can use Linked In to to benefit your business. As with all resources, it is not only what is available to you, but also how you use it that matters.