Archive for 'Tips & Tricks'
Creating a Front End Product That Works
Posted on 08. Jun, 2011 by Steve.
It doesn’t matter where your membership site is in your overall sales strategy, the most important step is creating a front end or introductory product that converts. There are two primary uses for a membership site. The first is to use it as your introductory product. This is normally done when the bigger ticket items such as conferences, personal training, and coaching programs are directly related to your membership site. It can be difficult to get people to sign up for an expensive coaching program cold turkey. A membership site is a great way to build trust and prove that you have information that your members can value from. The other approach is to sell small digital products in order to get people to sign up for your membership site. This strategy becomes more important as your membership site becomes more expensive. Regardless of what your front end product is, [...]
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4 Ways to Doom Your Membership Site
Posted on 29. May, 2011 by Steve.
It doesn’t matter what phase of membership site creation, promotion, or maintenance you are in, there are certain things that can quickly doom your site. Not only can these factors cause a mass exodus by your members, but also generate a lot of negative comments within your niche and across the web. Fortunately, all of these problems are easily remedied with proper planning. 1. Choosing the Wrong Topic If you choose the wrong topic for your membership site, there is nothing that can be done to make it successful. There are two different ways that this can happen. The first is that you choose a topic that doesn’t include enough information to justify a membership site. This is rarely a problem as long because you can create a one-time payment or free membership model to compensate, however if you are only interested in recurring payments, then this can be an [...]
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Is Your Membership Plugin Keeping Pace With Your Members?
Posted on 19. May, 2011 by Steve.
When you installed your membership plugin when you first launched your site, everything seemed to be laid out pretty well, but over time you may have noticed that there are some minor tweaks that need to be made. The problem is that your plugin is making this task a much bigger problem than it should be. There are a number of different ways that your members can out-pace your plugin. Here is a quick look at the two major areas to focus on when deciding whether or not it is time to upgrade and get a better membership plugin. The first area is your members themselves. There are some membership plugins that were designed to do absolutely everything. Many of them get billed as the set it and forget type plugins that will magically create a membership site out of thin air. Normally they will include a number of feature [...]
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Are Free Membership Sites Still a Good Option?
Posted on 03. May, 2011 by Steve.
Over the past few years, the increase in low cost membership sites, especially continuity sites, has made many people wonder whether or not free membership sites are still a good option. Of course, there is always going to be more inherent appeal to generating income from paying members rather than hoping to monetize a free membership base. At the same time, there are still some very real benefits to creating a free membership site. This is especially true if you consider some of the ways that free memberships have evolved. The big question is whether or not these benefits are great enough to outweigh charging a small monthly fee. Here is a quick look at how free membership sites stack up. List Building Both paid and free membership sites are a great way to build your list. The question is what kind of list you want to build. In general, [...]
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Membership Site Software and Content Control
Posted on 20. Apr, 2011 by Steve.
Understanding the Relationship Between Your Membership Software and Content Control Everyone knows that the most important function of membership software is to control access to certain pieces of content. This makes understanding the relationship between the software and content control essential. There are several different aspects to consider in terms of controlling your content as well as overall security. Here are several things to keep in mind about your software and its ability to keep your members-only content secure. It is surprising how many people will start a membership site using a piece of membership software that does not adequately control the security of their content. This could be from compatibility issues between the software and the content management system or it could be from poor software design. Either way you should not take for granted that the membership software will provide you with all of the security that you [...]
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Membership Site Hosting
Posted on 05. Apr, 2011 by Steve.
Membership Site Hosting Membership sites are continuing to grow in popularity as they have proven to become a excellent source of income. They have quickly gained many of the same tactics as other types of online information products from the sales page to content. However, there is one thing that many membership sites fail to do. They don’t choose the right membership site hosting. PacificHost has partnered with Magic Members to provide you with the best hosting experience with 100% integration and support with Magic Member software. All of our services are fully compatible with Magic Members in addition to WordPress and all of our technicians are trained to assist you with any issues or questions related to Magic Members or WordPress. Our focus on providing reliable hosting with our 24x7x365 support assures that your website will always be online. One Click Install All accounts come with the ability to [...]
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How Much Should Your Membership Site Software Dictate Your Site?
Posted on 26. Mar, 2011 by Steve.
How Much Should Your Membership Site Software Dictate Your Site? One of the biggest problems that people have when creating a membership site is choosing the right membership software. The reason for this is because the software that you choose will dictate how you can create your website and what features you can use without any additional forced integration. In many cases, membership site owners will allow their software to dictate certain elements of their design in order to gain some other advantageous features. The question then becomes how much should you allow your membership site software dictate your site. The short answer is that you should allow your membership software dictate your site as long as it gives you a overall advantage. The problem is that identifying the point where the software starts to do more harm than good is near impossible. This means that you need to determine [...]
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