How To Create A Membership Site

Leveraging the Power of Your Members

Posted on 27. May, 2010 by Steve in Tips & Tricks

When you create a membership website, one of the biggest mistakes that webmasters make is not leveraging the power of their members. Aside from paying the subscription fees, members provide a number of additional benefits as well. It is important to understand how to leverage the power of your members to help take your income to the next level.

One of the best ways to leverage the power of your members is to use their questions and feedback to create new products. The easiest way to do this is to have polls or open question and answer sessions to find out what your members need. Ideally, your members will represent the general views of buyers within your target niche. By finding out what common questions or needs that they have, you can continually create new information products that they would be interested in.

Since your members represent the niche at large, your new products should be profitable throughout the entire niche as a standalone product. An additional advantage is that you can give your members a preview of the information product to get feedback about the content, way that it is presented, and even what it is worth. This will ensure that your products are not only useful, but also priced correctly. If customers are willing pay $50 for a product, but you didn’t realize this, then there is chance that you would either charge less and be giving away profits or charge more and getting less buyers and more refund requests.

Another way to leverage your members is to take advantage of their opinions. You can get quotes to not only promote your website, but also additional products that you may create. Having a pool of members that are willing to provide positive testimonials and reviews is invaluable.

Additionally, having satisfied members inherently provides word-of-mouth advertising. You can even reward members for helping get the word out about your site by giving them commissions, just like an affiliate, or even paying them a small amount per lead. Satisfied members carry a huge marketing advantage, but you have to know how to take advantage of it.

Members of your website should be considered much more than just paying customers. By leveraging the power of your members, you will be able to create great new products that their niche currently needs, get testimonials about your products, and even use them to market for you. If you are only treating your members as paying customers, then you are overlooking the true potential that they can provide.

Tags: create a membership site, membership site, membership website, paid membership site, your members