3 Unique Ways to Add Content and Value to Your Membership Site

Posted on 06. Sep, 2010 by Steve in Tips & Tricks

When people think of the content that they will adding be adding to their membership site, the first thing that they are going to think of is the standard text content. While text-based content is essential, there are a lot of other ways that you can add content that is not only useful, but also carries a higher inherent value. Here is a look at some of the features that your membership site will need in order to utilize these sources of content.

1. Image Library

They have always said that a picture is worth a 1000 words and it is as true today as ever. By making sure that you are working with a high quality image gallery, you will be able to add images to any part of your membership site. More importantly, you will be able to do this easily and quickly. The best part is that images not only act as content, but also naturally increase the amount of attention that you draw to the content. Ideally, the images will add something to the content or explain something about the content, although this isn’t always that case.

2. Multimedia Management

It is essential that you have a quality method of managing your multimedia. The presence of video and audio on your membership site can increase its value exponentially. There are several reasons for this. First, some people, in fact a growing number of people, would rather take a few minutes to watch a video, rather than read text. As an added bonus to your members, you can allow them to download your audio files. This is particularly useful for members that have busy lives because they can download the MP3′s and listen to them at a later date, such as when they are driving to or from work, or before they go to sleep.

3. Download Management

Another great way to increase the perceived value to your membership site is to provide short reports that can be downloaded in the members area. In order to do make sure that this works well, you should have a quality system in place to manage your downloads and keep them secure. This is especially useful if you add downloads throughout the month, because these downloads can actually increase the number of times that your members will come back throughout the month. The more time that they spend there, the more they will feel that they are receiving valuable content.

There are a number of different ways that you can add value to your membership website. Having a quality image library, multimedia management tool, and download manager, the entire process will not only be simpler, but also faster to use. The less time you spend on these technical issues, the more time you can spend promoting your website and gaining new members.