Tag Archives: your membership site
Creating a Front End Product That Works
Posted on 08. Jun, 2011 by Steve.
It doesn’t matter where your membership site is in your overall sales strategy, the most important step is creating a front end or introductory product that converts. There are two primary uses for a membership site. The first is to use it as your introductory product. This is normally done when the bigger ticket items such as conferences, personal training, and coaching programs are directly related to your membership site. It can be difficult to get people to sign up for an expensive coaching program cold turkey. A membership site is a great way to build trust and prove that you have information that your members can value from. The other approach is to sell small digital products in order to get people to sign up for your membership site. This strategy becomes more important as your membership site becomes more expensive. Regardless of what your front end product is, [...]
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4 Ways to Doom Your Membership Site
Posted on 29. May, 2011 by Steve.
It doesn’t matter what phase of membership site creation, promotion, or maintenance you are in, there are certain things that can quickly doom your site. Not only can these factors cause a mass exodus by your members, but also generate a lot of negative comments within your niche and across the web. Fortunately, all of these problems are easily remedied with proper planning. 1. Choosing the Wrong Topic If you choose the wrong topic for your membership site, there is nothing that can be done to make it successful. There are two different ways that this can happen. The first is that you choose a topic that doesn’t include enough information to justify a membership site. This is rarely a problem as long because you can create a one-time payment or free membership model to compensate, however if you are only interested in recurring payments, then this can be an [...]
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3 Pieces of Information You Must Have Before Launching Your Membership Site
Posted on 07. Sep, 2010 by Steve.
There is a lot of work that goes into creating a successful membership website. However, with everything that needs to be take care of, there are 3 key pieces of information that you must have before you ever get started. Without this information, your chances of success are slim to none. Here is a quick look at what this information is and why it is important. 1. Your Audience A lot of people will do some research before they start a membership site to find out if there is an audience that would be interested in their overall website idea. However, this simply isn’t enough information. Knowing how many people searched for “great golf tips” isn’t nearly enough to truly understand your target market. You need to know exactly what their problems are, how they are currently finding their solution, and most importantly you must know how to actually reach [...]
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3 Technical Questions You Must Answer Before Launching a Membership Site
Posted on 03. Sep, 2010 by Steve.
There are a lot of decisions that need to be made before you launch a website. You need to decide on the overall design, the content, the niche, the membership price, and much more. However, there are 3 technical questions that absolutely must be answered before you launch a membership site. If you do not address these issues as soon as possible, you will likely have a big headache or two down the road. 1. Initial Investment Just like with any business, you need to decide how much you can afford to invest in your membership site before it becomes a poor use of your funds. This is important to decide early because it could mean that difference between hiring a handful of content creators or having to write the first few months of content yourself. It will also help you decide how much you can pay for a website [...]
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Why Should People Join Your Membership Site Today?
Posted on 27. Aug, 2010 by Steve.
Membership sites are continuing to grow in popularity as they have proven to become a excellent source of income. They have quickly gained many of the same tactics as other types of online information products from the sales page to content. However, there is one thing that many membership sites fail to do. They don’t tell visitors why they should join today. Most people will only visit the sales page of your website once, maybe twice if you are lucky. While your sales page may list all of the benefits of joining and all of the quality content that they will get access to, it probably doesn’t tell them why to take action right now. Some of the tactics that have been used for years are becoming less effective such as: This membership is normally $149 but for a limited time it is only $49. Moreover, they still don’t really [...]
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The 4 Fundamentals of Generating Membership Site Profits
Posted on 25. Aug, 2010 by Steve.
There are a lot of different ways to monetize your membership site, however when pushes comes to shove, there are 4 fundamental ways to profit from your membership site. You can get more members, increase your retention rate, increase total sales to current members, and of course niche-specific ventures. Here is a closer look at 4 fundamental ways that you can use your membership site to make money. 1. Getting More Members There are a number of ways that you increase the number of members that join your website. Some of the most common and most successful tactics are recruiting affiliate marketers, PPC ads, banner ads, and organic traffic. There are also additional methods of increasing conversions such as improving your sales page, building a list, and improving your overall sales funnel. No matter how bad all of your other monetization tactics are, increasing your member base will always increase [...]
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Maximizing the Value of the Content For Your Membership Website
Posted on 24. Jul, 2010 by Steve.
It has long been said that “Content is King” and this is as true as ever. It is especially important to understand in order to create a successful membership site. It is not only important to supply quality content to your members, but also it in a way that provides the most value to them as well. Here are 5 content rules that will make your membership site more valuable to every member. 1. Multiple Forms People can learn in a variety of ways. Some people like to read, some like to listen, and some like to watch. This means that you should be providing your content in all three forms. By utilizing the power of multimedia content, you can move beyond simple PDF’s and include downloadable MP3′s as well as videos. This ensures that everyone gets what they want. You also get the added bonus of multiplying your content [...]
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