Tag Archives: your members
3 Critical Membership Site Mistakes
Posted on 18. Aug, 2010 by Steve.
There are thousands of things that you can do right when creating a membership site, but they will all be for not if you make any of these 3 critical membership site mistakes. Have you ever heard stories of people who have gone to same restaurant or bought the same brand of shoes for years, but after one really bad experience they completely cut that product out of their lives? It happens all of the time. What this proves is that people, in general, will overlook all of the positive experiences that they have had with a product in the event that a single critical mistake was made. Here is a look at 3 critical mistakes that can ruin a membership site. 1. Information Architecture It doesn’t matter how great your content is, if no one can find it. A membership website absolutely must be very user friendly and topic-specific. [...]
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5 Tips to Improve Your Membership Site
Posted on 15. Aug, 2010 by Steve.
Some membership sites seem to take off right away, while others remain stagnate and fairly unsuccessful. Fortunately, it doesn’t have to be difficult to turn around your membership and start bringing in more members. The key is understanding what your are members want and what you can do for them. There are different ways of tackling this issue, however most problems can be identified by listening to current and previous members as paying close attention to important metrics. Here are 5 tips that you can use to improve your membership website. 1. Building Value Into Your Content The sad truth is that no matter what type of information you provide, there is a good chance that it available somewhere else on the internet, oftentimes for free. This means that you need to build value into your content. One of the most successful ways to do this is to take traditional [...]
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3 Marketing Tips That Will Make Your Membership Website More Successful
Posted on 18. Jul, 2010 by Steve.
It doesn’t matter how good your membership website is if no one known about it. There are a variety of different techniques that can be used to increase the visibility of your membership site, however some are more effective than others. By taking advantage of some fundamental marketing tips, you membership website will be able to consistently increase its base of members. 1. Don’t Go For the Sale Right Away One of the biggest mistakes that you can make when marketing your membership website is to try and go for the hard sell right away. Instead of pushing for sales immediately, it is much more profitable to focus on lead generation, by gathering email addresses. Unlike many products sold online, a membership site is not a one-time sale, rather it is a recurring sale. The best way to ensure that your members will continue paying for access to your membership [...]
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3 Tips For Choosing a Subject For Your Membership Site
Posted on 16. Jul, 2010 by Steve.
It seems like membership sites have become one of the most popular ways to create a long-term, residual income. However, just because you create a membership site, doesn’t mean that you will make money. One of the biggest mistakes that someone can make is choosing a subject for their membership site that no one is interested in. Here are 5 quick tips to help you choose a great topic for your membership website. 1. Don’t Be Afraid to Go Small One of the biggest mistakes that most people make when choosing the topic for their website is to focus on a category that is too broad. As a general rule, many people will argue that choosing a niche that is too small is much better than choosing a niche that is too large. The reason for this is simple. If your membership site tries to cover a wide range of [...]
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Leveraging the Power of Your Members
Posted on 27. May, 2010 by Steve.
When you create a membership website, one of the biggest mistakes that webmasters make is not leveraging the power of their members. Aside from paying the subscription fees, members provide a number of additional benefits as well. It is important to understand how to leverage the power of your members to help take your income to the next level. One of the best ways to leverage the power of your members is to use their questions and feedback to create new products. The easiest way to do this is to have polls or open question and answer sessions to find out what your members need. Ideally, your members will represent the general views of buyers within your target niche. By finding out what common questions or needs that they have, you can continually create new information products that they would be interested in. Since your members represent the niche at [...]
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