Tag Archives: your members
Essential Steps for Your Membership Site
Posted on 18. Mar, 2011 by Steve.
3 Essential Steps Keep Your Membership Site Ahead of Your Members It doesn’t matter what type of website you run, the biggest problem that you can have is falling behind your members. There are a number of different areas in which this can occur to a membership site including content creation, topic relevancy, and product promotion. Fortunately there are some simple steps that you can take to stay ahead in all of these areas. The first area and often the most important is the content creation itself. Some people make the mistake of over-preparing content before opening a membership site, whereas others are on the ropes from the very beginning. The general rule of thumb is to stay two to three months ahead of your oldest member. You know that if you stay ahead of them, that you will be ahead of everyone. The easiest way to do this is [...]
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Overcoming Barriers and Using Twitters Power to Grow Your Membership Site
Posted on 09. Oct, 2010 by Steve.
Using Twitter to promote a business or product is nothing new, however there are additional barriers that membership sites must overcome in order to utilize Twitter successfully. In order to find out how you can effectively use Twitter, it is important to understand what barriers you will be facing and what techniques you can use to overcome them. The Big Barrier There is one primary barrier that is unique to membership sites and it is that a majority of the content is in the members area. Most websites and blogs will simply post links to their content so that there followers can read the new content, however with a membership site this simply isn’t possible. That means that you need to find a way to still take advantage of the power that Twitter offers, without compromising your members only content. The obvious solution is to simply create more content and [...]
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3 Unique Ways to Add Content and Value to Your Membership Site
Posted on 06. Sep, 2010 by Steve.
When people think of the content that they will adding be adding to their membership site, the first thing that they are going to think of is the standard text content. While text-based content is essential, there are a lot of other ways that you can add content that is not only useful, but also carries a higher inherent value. Here is a look at some of the features that your membership site will need in order to utilize these sources of content. 1. Image Library They have always said that a picture is worth a 1000 words and it is as true today as ever. By making sure that you are working with a high quality image gallery, you will be able to add images to any part of your membership site. More importantly, you will be able to do this easily and quickly. The best part is that [...]
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5 Big Membership Site Decisions
Posted on 05. Sep, 2010 by Steve.
If you are thinking about starting a content based membership site, making the right decisions at the very beginning can save both time and money down the road. It is easy to get bogged down in the details like what color palette is best for your niche and how much content are going to release per month, before you get too focused on the little things, it is important to create a solid foundation that will allow your membership to easily expand and upgrade in the future. 1. CMS Choosing the right CMS is critical to long term success. There is nothing worse than having to deal with security or stability issues because your CMS is not working out. Another problem is that some content management systems are not very admin friendly, which means that you will be spending a lot more time doing menial tasks such as uploading content [...]
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Why Aren’t People Signing Up For Your Membership Site?
Posted on 23. Aug, 2010 by Steve.
When people talk about the different factors that create a membership site, they will often talk about variables such as quality of content and building a sense of community, however it doesn’t matter how great your content is if no one ever sees it. If you can’t get people to take the first step and sign up, then you will never create a successful membership site. Here is a look at some of the reasons that your visitors aren’t signing up. 1. No Call to Action The sad truth is that if you don’t tell people to sign up, they won’t. Without a blatant call to action, visitors will not take the next step. You should never assume that they will do something if you don’t tell them what to do. 2. Too Many Words Creating an effective ad copy is an exercise in restraint. It doesn’t matter if you [...]
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10 Keys to Membership Site Success
Posted on 22. Aug, 2010 by Steve.
There are a lot of things that you need to do in order to make your membership site successful. Everything from your first landing page to your admin area can affect how successful it will be. Fortunately, there are some areas that are consistently more important than others. Here is a look at 10 keys to making your membership site successful 1. Focus – Without a specific niche or sub-niche, your membership site will likely seem generic and ordinary. Make sure that your membership site has a laser beam focus on the topic area. 2. Promote a Community – Even though many people won’t say it, one of the biggest reasons that people join membership sites is to be part of the community. By adding a forum or discussion board, you will make it easier for people create a sense of community. 3. Reason to Join – Before your members [...]
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Maximize Your Membership Site Profits
Posted on 19. Aug, 2010 by Steve.
While maximizing the profits from your membership sites seems like an obvious goal of any owner, it is even more important in hard economic times. This has lead to major changes in a number of membership sites over the past few years. While some changes hurt more than helped, there have also been a large number of successful ways to maximize your membership site profits. Here is a quick look at some simply ways to make more money, per member, on your membership site, without increasing your prices. 1. Improving Customer Retention This seems like an obvious way to increase your profits, but many people are focused almost exclusively on recruiting more member. However, placing most of your effort in member recruitment, may not make the most financial sense over the long term. For example, let’s say your membership site has 100 members with an average retention rate of 3 [...]
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