Tag Archives: successful membership site
Creating a Front End Product That Works
Posted on 08. Jun, 2011 by Steve.
It doesn’t matter where your membership site is in your overall sales strategy, the most important step is creating a front end or introductory product that converts. There are two primary uses for a membership site. The first is to use it as your introductory product. This is normally done when the bigger ticket items such as conferences, personal training, and coaching programs are directly related to your membership site. It can be difficult to get people to sign up for an expensive coaching program cold turkey. A membership site is a great way to build trust and prove that you have information that your members can value from. The other approach is to sell small digital products in order to get people to sign up for your membership site. This strategy becomes more important as your membership site becomes more expensive. Regardless of what your front end product is, [...]
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Overcoming Barriers and Using Twitters Power to Grow Your Membership Site
Posted on 09. Oct, 2010 by Steve.
Using Twitter to promote a business or product is nothing new, however there are additional barriers that membership sites must overcome in order to utilize Twitter successfully. In order to find out how you can effectively use Twitter, it is important to understand what barriers you will be facing and what techniques you can use to overcome them. The Big Barrier There is one primary barrier that is unique to membership sites and it is that a majority of the content is in the members area. Most websites and blogs will simply post links to their content so that there followers can read the new content, however with a membership site this simply isn’t possible. That means that you need to find a way to still take advantage of the power that Twitter offers, without compromising your members only content. The obvious solution is to simply create more content and [...]
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Top 5 Features Every Successful Membership Site Has
Posted on 04. Sep, 2010 by Steve.
It doesn’t matter if you plan on creating a paid or free membership site, there are certain features that every person, in every niche, expect to see. Without these items, you are devaluing your membership site because may view it as shoddy or unprofessional. Fortunately, all 5 of these features are extremely easy to include, but terrible to forget. 1. Security This one should be obvious, but it is surprising how many people never really think about the security of their premium content. If you are leaking your content via an RSS feed or are not properly protecting your members area, you will quickly lose out. If people can get into your site for free, they definitely will never pay. 2. Password Abuse This sort of falls under security, however it is a different beast entirely. There is a good chance that multiple people will try to share a password [...]
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What Are the Most Popular Subjects of Membership Sites?
Posted on 02. Sep, 2010 by Steve.
Once you have decided that you want to try your hand at membership sites, the first thing that you need to decide is what topic you want to discuss. Choosing the topic is one of the most important decisions that you can make, because it will determine what type of audience you will geared towards. There are thousands of successful membership sites online covering a wide range of topics. However, if you look at what niches have the most membership sites, there are certain noticeable trends that could help you choose your own niche. Most Popular Niches By looking at what niches have the most membership sites, it will be much easier to see some of the aspects that are preferential when choosing your own niche. 1. Health Health is has become a very important subject over the last decade. Countries all over the world are worried that their population [...]
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Why Aren’t People Signing Up For Your Membership Site?
Posted on 23. Aug, 2010 by Steve.
When people talk about the different factors that create a membership site, they will often talk about variables such as quality of content and building a sense of community, however it doesn’t matter how great your content is if no one ever sees it. If you can’t get people to take the first step and sign up, then you will never create a successful membership site. Here is a look at some of the reasons that your visitors aren’t signing up. 1. No Call to Action The sad truth is that if you don’t tell people to sign up, they won’t. Without a blatant call to action, visitors will not take the next step. You should never assume that they will do something if you don’t tell them what to do. 2. Too Many Words Creating an effective ad copy is an exercise in restraint. It doesn’t matter if you [...]
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10 Keys to Membership Site Success
Posted on 22. Aug, 2010 by Steve.
There are a lot of things that you need to do in order to make your membership site successful. Everything from your first landing page to your admin area can affect how successful it will be. Fortunately, there are some areas that are consistently more important than others. Here is a look at 10 keys to making your membership site successful 1. Focus – Without a specific niche or sub-niche, your membership site will likely seem generic and ordinary. Make sure that your membership site has a laser beam focus on the topic area. 2. Promote a Community – Even though many people won’t say it, one of the biggest reasons that people join membership sites is to be part of the community. By adding a forum or discussion board, you will make it easier for people create a sense of community. 3. Reason to Join – Before your members [...]
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You Want a Membership Site, But Do You Have a Plan?
Posted on 29. Jul, 2010 by Steve.
One of the biggest reasons that a membership website will fail is because it is not supported by a solid business strategy. Fortunately, there are a number of small steps that you can take to make sure that you start out with an effective plan of action. Here is a quick look at some of the steps that you must take in order to run an effective membership site. 1. Create a Business Plan One of the biggest mistakes that many people make is that they never create a business plan. Even if your membership site is a small part of your overall buisiness, having a business plan specifically for your membership site is beneficial. One of the most important parts of a business plan that many people never consider is their exit strategy. If you have no idea where you going, then how do you plan on getting there? [...]
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