3 Essential Steps Keep Your Membership Site Ahead of Your Members
It doesn’t matter what type of website you run, the biggest problem that you can have is falling behind your members. There are a number of different areas in which this can occur to a membership site including content creation, topic relevancy, and product promotion. Fortunately there are some simple steps that you can take to stay ahead in all of these areas.
The first area and often the most important is the content creation itself. Some people make the mistake of over-preparing content before opening a membership site, whereas others are on the ropes from the very beginning. The general rule of thumb is to stay two to three months ahead of your oldest member. You know that if you stay ahead of them, that you will be ahead of everyone. The easiest way to do this is to simply outsource all of your content creation. However, if this isn’t possible, then staying ahead is even more important because once you fall behind, it will feel like an impossible task to catch up. The best way to stay ahead is to dedicate a few days to content creation. By doing this, you will be done with it quickly and spend the rest of the month focusing on improving and promoting your membership site.
The next area to focus on is topic relevancy. It doesn’t matter how much content you create if it is out of date or not related to what your members want. The easiest way to stay connected to your members is to simply create a members only forum. This will let you know what questions they need answered, which is exactly what your content should do. Moreover, by creating content based upon your members requests it helps improve your level of authority and your relationship with your members. If you don’t want to create and manage a forum for your members then make sure that you are actively reading a few forums in your chosen niche.
The final area to pay attention to is product promotion. This isn’t something that will directly impact the satisfaction of your members but it will impact your bottom line. There is a very high likelihood that every member of your membership site is also on several other mailing lists related to the same subject. This means that you need to stay on top of new products so that you are the one promoting them and not someone else. Membership sites are a proven way to promote affiliate products and you must stay on top of new products that will interest your members in order to monetize them effectively.
As you can see, keeping your membership site ahead of your members doesn’t have to be difficult as long as you have a plan of action. The three areas that are most important to focus on are content creation, topic relevancy, and new product promotion. All of these areas will directly affect your bottom line either through members retention or effective monetization.