Tag Archives: membership websites

5 Easy Ways to Make More Money With Your Membership Site

5 Easy Ways to Make More Money With Your Membership Site

Posted on 20. Jul, 2010 by Steve.

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Most membership websites rely primarily, if not solely, on their their subscribers in order to become profitable.  However, it is very possible to generate a substantial amount of additional income if it is set up correctly.  This has been illustrated many times by the free membership sites that have become profitable over the last decade.  Here are 5 ways that you make additional profits with a membership website. 1. Understanding What Profit Is Many membership site owners get so caught up with generating revenue that they forget about their expenses.  In order to maximize a membership websites profits, it essential to not only increase revenue, but also minimize expenses.  One of the best ways to minimize costs, while boosting revenue, is to create a strong affiliate marketing program and maximizing the ROI of your marketing expenses. 2. Provide Multiple Purchase Options It is vital that commercial membership sites allow their [...]

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3 Marketing Tips That Will Make Your Membership Website More Successful

3 Marketing Tips That Will Make Your Membership Website More Successful

Posted on 18. Jul, 2010 by Steve.

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It doesn’t matter how good your membership website is if no one known about it.  There are a variety of different techniques that can be used to increase the visibility of your membership site, however some are more effective than others.  By taking advantage of some fundamental marketing tips, you membership website will be able to consistently increase its base of members. 1. Don’t Go For the Sale Right Away One of the biggest mistakes that you can make when marketing your membership website is to try and go for the hard sell right away.  Instead of pushing for sales immediately, it is much more profitable to focus on lead generation, by gathering email addresses.  Unlike many products sold online, a membership site is not a one-time sale, rather it is a recurring sale.  The best way to ensure that your members will continue paying for access to your membership [...]

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How Much of Your Membership Website Should You Outsource?

How Much of Your Membership Website Should You Outsource?

Posted on 17. Jun, 2010 by Steve.

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When it comes to creating and maintaining your membership website, the entire process can mean a lot of effort and even more time.  The most common way to bypass this problem is to simply outsource the work to someone else.  However, many people are left wondering exactly how much of their membership website can actually be taken care of by someone else. There are several aspects of membership websites that are most commonly outsourced.  The first is the graphics/design of the website.  Learning how to create professional looking graphics is a skill that not everyone has, and the same is true for the actual design of the entire website.  Outsourcing this type of work is extremely common and can be done by an independent contractor or through a professional website design company. Creating the actual content of the website is often outsourced as well.  Sometimes all of the content is [...]

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2 Big Reasons That Membership Websites Cannot Ignore SEO

2 Big Reasons That Membership Websites Cannot Ignore SEO

Posted on 14. May, 2010 by Steve.

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In order to generate new members, membership websites most often rely on traffic and advertising strategies like PPC, list marketing, and creating a strong army of affiliates. With so much focus placed in these areas of advertising, basic Search Engine Optimization is often completely ignored. This is unfortunate because there are a lot of benefits of SEO marketing that are often overlooked by membership site owners. 1. Duplicate Advertising Most membership websites will have a lot of affiliate marketers to help promote it. The first thing that most affiliate marketers do is start a PPC campaign and send out a few mailings to their list. If you are also focusing on PPC and sending out mailings to your list, there is a large chance that you will be competing with your affiliates. This causes two problems. The first is that your affiliates will make less money, which means that they [...]

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