Tag Archives: membership website
Successfully Redesigning Your Membership Site
Posted on 19. Oct, 2010 by Steve.
There are a lot of reasons that you may want to redesign your website. Most membership sites are redesigned because the owner is planning on doing a big re-launch. This normally means adding more functionality, boosting content, and overall increasing value. While the goal of redesigning your website is to attract new members, if it is done poorly it will actually cause you to lose members. Here is a quick look at some steps that you should take in order make sure that you are keeping your current members happy, while redesigning your site for future success. 1. Gathering Information No matter what you plan on doing, you need to ask your members first. In fact, there is no better resource that you have that is more valuable than your current members because they know exactly what you can do to make your membership site better. If you have a [...]
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The 3 Basic Steps to Using Facebook for Membership Sites
Posted on 10. Oct, 2010 by Steve.
Facebook has quickly become a well known tool for promoting businesses, products, and of course, membership websites. There are a lot of different tips and techniques that can be used, and if you really dig into the details, then it will take years to read and learn everything. However, with so many tiny details that people focus on, they all boil down to 3 basic steps. Here is a closer look at the 3 basic steps to using Facebook for your membership site. 1. Creating and Managing a Profile Regardless of what you are promoting, the first thing that needs to be done is establishing a plan for creating and managing your membership site profile. This includes things like creating a business account, reading and understanding the rules of Facebook, and installing the right applications. Normally, these applications are designed to accomplish goals like integrating feeds from your blogs as [...]
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Simple Ways to Make Your Membership Site Much More Appealing to Advertisers
Posted on 21. Sep, 2010 by Steve.
Allowing advertisers to place ads on your membership site is a tried and true way to earn additional income from your site. This type of income is fairly stable and requires little effort on your part. The key is understanding what advertisers value in a membership site and making the process as easy as possible on their end. Of course, none of this matters if you don’t have the essential bases covered such as credibility, a strong membership base, solid content, and a professional looking members area. If you don’t have these basic elements to your website, then you probably have a lot bigger problems than attracting advertisers. The key to getting more advertisers is to make it is as easy as possible for them. Here some ways that you can make their life easier. 1. Clear Information The first thing that you absolutely must do is create a dedicate [...]
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The 3 Fundamental Options For Building a Membership Site
Posted on 18. Sep, 2010 by Steve.
It can get fairly overwhelming when you consider all of the individual options that you have to choose from when it comes to building a membership site, however all of these options can be summed up into 3 basic groups: Custom Solution, Software, or a Managed Service. Each of these solutions have particularly benefits and drawbacks that need to be considered before making your selection. 1. Custom Solution This option is normally going to be the most expensive, at least initially. It has become a little more affordable over the years as developers had more open source software to utilize. The big advantage to getting a custom solution is that you can specify exactly what you want and how you want it. However, dealing with a developer isn’t always the easiest task, especially if you don’t really understand programming. This can lead to miscommunication and the chance that you will [...]
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Random Tips to Making the Most From Your Subscription Price
Posted on 17. Sep, 2010 by Steve.
It can be tough to find out what the best subscription price for your membership site will be. If you prices are too high, then no one will sign up. If you set them too low, then your margin will be so small that a majority of your income will be eaten up by advertising and other standard costs. With so much as stake, you can’t simply wake up one day and say that your membership site will be $39.99 per month. Here are some tips to help you get the maximum income from your subscription price. 1. Offer Multiple Subscription Options For some reason, if you offer multiple price points, not only will you get more subscriptions, but the middle option will be the most popular choice. This means that if you are offering 3 different subscription options, while there should be a discount for the second option, it [...]
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Simple Ways to Turn Your Membership Site Into a Community
Posted on 16. Sep, 2010 by Steve.
One of the primary reasons that a member will cancel a membership isn’t because of the quality of content, but rather the amount. They simply don’t have time to read everything. On the other hand, the primary reason that people will maintain a membership is because they feel that they are part of a community. Unfortunately, building a community isn’t always as easy as it sounds. You will have to much more than simply add a blog or forum and call it day. Here are some simple steps that you can take to build a real community that your members will value. 1. About the Content Many people don’t understand how easy it is to use quality content to build a community. The key is not only the information within the content, but also the tone and personality. One of the biggest problems that people have when writing content is [...]
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How Important Is It to Pay Attention to Print Publishers in Your Niche?
Posted on 15. Sep, 2010 by Steve.
One piece of advice that seems to pop up intermittently is that if you are creating a membership site, it is helpful to look at print publications in your niche to see what they are doing. While it is always a great idea to learn what others are doing right and what they are doing wrong, what type of information can be learned from print publishers in your topic area? What You Can Learn From Print Publishers in Your Niche There are a variety of things that you can learn from print publishers which can be applied to your advertising and your membership site. The first thing you should pay attention to is the headlines. If the publication has been in print for a while, then they have probably learned what types of headline attract readers in their niche. This type of information can be very valuable to your membership [...]
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