Tag Archives: membership site
Simple Ways to Turn Your Membership Site Into a Community
Posted on 16. Sep, 2010 by Steve.
One of the primary reasons that a member will cancel a membership isn’t because of the quality of content, but rather the amount. They simply don’t have time to read everything. On the other hand, the primary reason that people will maintain a membership is because they feel that they are part of a community. Unfortunately, building a community isn’t always as easy as it sounds. You will have to much more than simply add a blog or forum and call it day. Here are some simple steps that you can take to build a real community that your members will value. 1. About the Content Many people don’t understand how easy it is to use quality content to build a community. The key is not only the information within the content, but also the tone and personality. One of the biggest problems that people have when writing content is [...]
Continue Reading
How Important Is It to Pay Attention to Print Publishers in Your Niche?
Posted on 15. Sep, 2010 by Steve.
One piece of advice that seems to pop up intermittently is that if you are creating a membership site, it is helpful to look at print publications in your niche to see what they are doing. While it is always a great idea to learn what others are doing right and what they are doing wrong, what type of information can be learned from print publishers in your topic area? What You Can Learn From Print Publishers in Your Niche There are a variety of things that you can learn from print publishers which can be applied to your advertising and your membership site. The first thing you should pay attention to is the headlines. If the publication has been in print for a while, then they have probably learned what types of headline attract readers in their niche. This type of information can be very valuable to your membership [...]
Continue Reading
Simple Mistakes That Can Destroy Your Membership Site
Posted on 14. Sep, 2010 by Steve.
It may sound a little strange, but oftentimes the best way to find out what to do right is to find out what others are doing wrong. With so must attention always being focused on what is best, not many people look at what hurts their membership site. By doing this, it is easy to make very simple mistakes that can end up being very costly. One common mistake that new membership site owners make is that they want to guard every single piece of content like it is the crown jewels. While you obviously can’t share all of your content for free, you absolutely must share some. Right now, the average seems to be between 15% and 20% of all content should be given away. Keep in mind that this means giving away quality, premium content for free, not junk content. By doing this, you will be giving potential [...]
Continue Reading
3 Ways Your Attitude Will Affect Your Membership Website
Posted on 12. Sep, 2010 by Steve.
Whether you like it or not, your attitude will be reflected in your membership website. This could be a fantastic advantage or a terrible detriment depending on what you do and how you engage with your members. Just like any other business, customer business and how you interact with your customers will have a big impact on how successful you will be. Here is a quick look at 3 ways that your attitude will affect your membership site. 1. Don’t Be In Sales Are you going to advertise your website, of course. Are you going to create a sales funnel and maximize your conversions, probably. But that doesn’t mean that you need to be the salesperson at all time. If you really want to gain the respect of your members, it is important to appear more like an expert in your field rather than another person trying to sell them [...]
Continue Reading
5 Ways to Build Relationships During Your Pre-Launch
Posted on 11. Sep, 2010 by Steve.
The pre-launch phase is an incredibly important time for every membership site. If you have been involved in the internet marketing niche for any amount of time, you know how overblown a pre-launch can become. Even if you are in a niche that is not really as tolerant of over the top product launches, that doesn’t mean that the pre-launch phase isn’t important. The single biggest factor of whether or not you launch will be a success is how well you establish and build relationships during the pre-launch phase. Here are a few ways to build relationships quickly and effectively. 1. Twitter Twitter has become a great tool for establishing relationships. While it can sometimes be difficult to determine if someone is following you for a reason or just to try and get you to follow them back, that doesn’t mean that Twitter isn’t worth your time. The best use [...]
Continue Reading
How to Create a Compelling Offer For Your Membership Site
Posted on 10. Sep, 2010 by Steve.
It doesn’t matter if you are creating a variety of landing pages or are using a publicly accessible section of your website to promote your membership site, you must make the offer a compelling one. The key to doing this is to improve the perceived value of your product. It doesn’t matter how valuable your membership site actually is if your potential members don’t see any value. Fortunately, there are some easy ways to instantly improve the perceived value of your website. The first thing that you need to do is make sure that the members see that they are getting a good deal. It doesn’t matter if anything in your members area is sold separately or not, you must attach a value to it. Otherwise there is no way for a visitor know what they are getting. Keep in mind that while you are doing this, it is important [...]
Continue Reading
How to Get Your Content In Order Before Your Launch
Posted on 09. Sep, 2010 by Steve.
Getting you content ready to go before you launch your website is absolutely essential. There have the been a number of membership sites that looked promising, but didn’t succeed because they launched before they had enough content to keep their first set of members happy. On the other hand, there are membership sites that were full of fantastic content, but didn’t know when to quit adding content and actually launch their website. Here are some simple tips to helping you get your content in order before your launch. The first thing you need to do is make sure that you have enough content to ensure that your first wave of members are happy. They are going to be the first people who are telling others about your membership site and you definitely need them to be saying good things. It is impossible for most membership sites to recover from a [...]
Continue Reading
