Most people using affiliate software spend a lot of time looking at the stats, seeing which affiliate are producing, tracking affiliate retention, and in general analyzing some number or another. While statistics are incredibly important, your affiliate software provides a lot of additional opportunities that you need to take advantage of. Here is a quick look at the 3 most underutilized features of your affiliate software.

1. Auto responder Integration

Most business that run affiliate programs will probably integrate their autoresponder add a few introductory messages and that’s about it. They may even send out a mass update every once in a while. Just because this is the norm, doesn’t mean that it is necessary the best way to handle things. By being able to integrate an autoresponder, you have a lot of power that you should take advantage of. To start, you should offer a quick affiliate training course to help affiliates that are just getting started. Another option, along with affiliate training, is product training. Most businesses will give their affiliates a few banner ads, maybe some text links, and thats about it. How do you expect your affiliates to really represent your products to the best of their ability if you don’t give them the information and insight that they need.

2. Affiliate Control Panel

Most people use the affiliate control panel about as well as they do their auto responders Most affiliate control panels will be the place where the banner ads are actually found (if an affiliate control panel is set up at all). However, the control panel is the perfect place to provide affiliates with community feedback, recent trends and statistics, and much more. While mass emailing all of your affiliates serves a purpose, it is a better idea to use these emails to direct them back to the control panel. This will not only ensure that they get the information that you wanted to share with them, but also get them into the habit of checking in on a regular basis to see what is going on and what is changing.

3. Individual Commissions and Recurring Commissions

Quality affiliate software will not only allow you to create standard commission rates and tiered commission rates, but also recurring commission rates. These are particularly useful for membership sites. Very few affiliates are going to recruit members to a membership site if they are only going to get paid once. Additionally, many of the best affiliates will remain in contact with the members that they recruited, which can increase your membership sites retention rate. Another important feature to use is the individual commissions feature. Most of the best affiliates (or super-affiliates) will require you to provide them with a higher commission rate than a regular affiliate This is because they know how much business that they can bring your way. By setting individual commission rates for these types of affiliates you have a chance to dramatically increase your membership base.

There are more and more features being added to affiliate software on a monthly basis, however most affiliate managers don’t even utilize the features that are currently there. 3 of the most underutilized features includes the autoresponder integration, customizable affiliate control panel, and individual and recurring commission settings.

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Having business affiliates for your business is a must. It is not enough that you just have a website and you think you have the best online advertising techniques to gain the much desired traffic that could mean lots of sales income and revenues.
Because honestly, you have a limited audience that are interested in spending their precious seconds in viewing your website or what you offer to them. Take advantage of the online opportunities that would not just let your website rise from obscurity to stardom but reap the sweet taste of success.
Yes, that is hiring business affiliates.

So, why having affiliates is a must for your business?
• They are looking for an online opportunity and so do you. It is a win-win situation.
• Your competitors are expecting you don’t have one. And you shouldn’t be caught without one.
• If you want a wider online audience without putting all your investments in it, then you should have business affiliates.

How can business affiliates be good for your business?
Finding the most effective ways to increase sales income and revenues for the company is not as easy as you think. What works for the other company might not be best for you. Having business affiliates create the website traffic you are expecting is the best marketing tool that you can possess.
• Through business affiliates, your products and services are linked to other merchants’ websites. These websites’ visitors can view your products and services and can make purchases if they want to.
• Through business affiliates, you can find unique customers or exclusive leads. Different business affiliates have different backgrounds and resources so your company can generate unlimited income through this.
• Through business affiliates, your products and services are available to their own web pages, along side useful content, positive reviews, and encouraging testimonials. Online customers will be greatly encouraged by this.
• Through business affiliates, information about your products and services can be written within the free newsletters and e-books they offer to customers. These customers will more likely leave their name and email address if they can get free subscriptions of these newsletters or e-books. Your autoresponder can do the next move for you.
• Having business affiliates is a better investment than other expensive online marketing strategies. You get to pay them by the number of clickthroughs or successful purchases that are made. You can just give a certain amount for every product or service availed. This way, you save thousands of dollars and count it as company revenues instead.

So, what are you waiting for? Stand out among your competitors and outsell them through your business affiliates!

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