5 Tips to Writing Effective Membership Site Content
Posted on 24. Aug, 2010 by Steve.
Membership sites are unique because they are exclusive, enclosed communities. This provides a number of benefits and drawbacks when it comes to creating content. The key is to make sure that whatever you are writing is done so with your members in mind. Here are 5 writing tips to ensure that your membership content is as effective as possible. 1. Length If you are trying to decide how long to make your text content, a good rule of thumb is to make it about 30% as long as a similar printed article. People don’t really read long pieces of content online, rather they scan it. By shortening your content, the odds will increase that people will actually read it all. Along the same lines, you should also keep each paragraph short – no more than 5 sentences Plus, the white space between each paragraph makes it easier on the readers [...]
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Why Aren’t People Signing Up For Your Membership Site?
Posted on 23. Aug, 2010 by Steve.
When people talk about the different factors that create a membership site, they will often talk about variables such as quality of content and building a sense of community, however it doesn’t matter how great your content is if no one ever sees it. If you can’t get people to take the first step and sign up, then you will never create a successful membership site. Here is a look at some of the reasons that your visitors aren’t signing up. 1. No Call to Action The sad truth is that if you don’t tell people to sign up, they won’t. Without a blatant call to action, visitors will not take the next step. You should never assume that they will do something if you don’t tell them what to do. 2. Too Many Words Creating an effective ad copy is an exercise in restraint. It doesn’t matter if you [...]
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10 Keys to Membership Site Success
Posted on 22. Aug, 2010 by Steve.
There are a lot of things that you need to do in order to make your membership site successful. Everything from your first landing page to your admin area can affect how successful it will be. Fortunately, there are some areas that are consistently more important than others. Here is a look at 10 keys to making your membership site successful 1. Focus – Without a specific niche or sub-niche, your membership site will likely seem generic and ordinary. Make sure that your membership site has a laser beam focus on the topic area. 2. Promote a Community – Even though many people won’t say it, one of the biggest reasons that people join membership sites is to be part of the community. By adding a forum or discussion board, you will make it easier for people create a sense of community. 3. Reason to Join – Before your members [...]
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8 Factors That Make Your Membership Site Trustworthy
Posted on 20. Aug, 2010 by Steve.
Believe it or not, there are a large number of seemingly unimportant factors that determine who trustworthy your membership site appears to the average viewer. Because you are asking them to sign up as a member for an extended period of time, they are going to need to trust you before they take their credit card out of their pocket. There are a number of tiny elements that, when pieced together, will make your entire offer look more legitimate. Here are a 8 easy ways to make your website appear more professional. 1. Have a Privacy Policy – Without a privacy policy, your potential members will not likely feel safe giving you their personal information. They want to be reassured that you are not going to sell their personal information, such as name, email address, or telephone number. 2. Give Them a Taste – There are a variety of ways [...]
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Maximize Your Membership Site Profits
Posted on 19. Aug, 2010 by Steve.
While maximizing the profits from your membership sites seems like an obvious goal of any owner, it is even more important in hard economic times. This has lead to major changes in a number of membership sites over the past few years. While some changes hurt more than helped, there have also been a large number of successful ways to maximize your membership site profits. Here is a quick look at some simply ways to make more money, per member, on your membership site, without increasing your prices. 1. Improving Customer Retention This seems like an obvious way to increase your profits, but many people are focused almost exclusively on recruiting more member. However, placing most of your effort in member recruitment, may not make the most financial sense over the long term. For example, let’s say your membership site has 100 members with an average retention rate of 3 [...]
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3 Critical Membership Site Mistakes
Posted on 18. Aug, 2010 by Steve.
There are thousands of things that you can do right when creating a membership site, but they will all be for not if you make any of these 3 critical membership site mistakes. Have you ever heard stories of people who have gone to same restaurant or bought the same brand of shoes for years, but after one really bad experience they completely cut that product out of their lives? It happens all of the time. What this proves is that people, in general, will overlook all of the positive experiences that they have had with a product in the event that a single critical mistake was made. Here is a look at 3 critical mistakes that can ruin a membership site. 1. Information Architecture It doesn’t matter how great your content is, if no one can find it. A membership website absolutely must be very user friendly and topic-specific. [...]
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Are You Running a Membership Site or a Newsletter Website?
Posted on 16. Aug, 2010 by Steve.
The way that membership sites and newsletter websites function to be fairly similar, however they are truly two different types of websites. By not recognizing the difference, you might end up taking the wrong approach, which leads to less profits. Here is a closer look at what a membership site and newsletter site is and how they function. Membership Site At its core, a membership site is designed to provide members with access to a library of information. Normally all of the information is related to a specific topic or sub-topic. The overall goal of this type of website is twofold. First you must attract customers and second you must retain. This is true for both free and paid membership sites. A membership site is, in and of itself, a final destination. Newsletter Website Newsletter websites are set up for their subscribers. Normally, it will allow members to print newsletters [...]
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