WordPress Popup Plugins for Your Membership Site
4 Ways to Leverage WordPress Popup Plugins to Make Your Membership Site More Profitable
Many membership site owners overlook the importance of using a WordPress pop-up plug-in because they know they already have access to their members via their websites. While it’s true you may already have access to your active members, a pop-up plug-in can be used for a variety of additional purposes as well to maximize the retention of new members as well as decrease your overall attrition rate.
- Increase Entry Points to Your Sales Funnel
The first way you can use a WordPress pop-up plug-in to make your membership site more profitable is by increasing the entry points to your sales funnel. The more ways someone can access your sales funnel, the more likely they are to become a member. Most website owners limit the access to their website funnel because they only allow for opt in pages on their primary sales page and maybe in the sidebar of their free blog. The truth is a pop-up plug-in can be used on nearly every free page of a WordPress website in order to attract new visitors.
- Advertise Special Promotions to Non-Members
Another way to use a WordPress pop-up plug-in to make your membership site more profitable is by advertising special promotions to nonmembers. Rather than leave them through your traditional sales funnel you can direct them to a specific promotion. This is particularly effective if it is a limited time promotion. The reason to do this is because it gives you an opportunity to generate new members off of impulse purchases rather than leading them through a week+ long warming phase before showing the offer.
- Advertise Special Promotions to Pay Per Post Members
Another unique way to use a word press pop-up plug-in to generate more income is by advertising special promotions in relation to previous purchases. This is particularly useful if a section of your website utilizes the pay per post method. If someone purchases a single post than a pop-up plug-in is the ideal way to advertise a special discount on purchasing multiple posts simultaneously. This is especially effective if they truly enjoy the first post they purchased from you.
- Share Important Message with Members
The final way to use pop-up plug-ins is by sharing important messages with current members. As a general rule of thumb, you want to limit the number of distractions within the member’s area. Since they are already paying members there is no reason to continue advertising your membership site through a pop-up. Additionally, a majority of membership site management plug-ins offer a way to contact members directly via a message center or email. With this in mind, you only one he is a pop-up plug-in and you are sharing and especially important message with them. For example if you are launching a new membership tier or completely different product that will interest a majority of members. This particular strategy deftly shouldn’t be overused because it could drive away members in the long run; however for truly unique situations a pop-up plug-in may be exactly what you need.
You may check the free and premium WordPress popup plugin at the link below: